As creative director for The Bottom Line newspaper, I created a flexible brand style guide to streamline our social media content, helped plan and execute a special edition print issue, and designed promotional materials. Below are some of the projects I have been lucky enough to work on.
For the 2020-2021 academic year, The Bottom Line did not print any issues, instead relying on our web and social media presence. However, our editorial team missed the tangible, nostalgic quality of our printed issues and the satisfaction of seeing our hard work laid out on paper. This spring, I worked with the content editor and layout editors to compile standout work from the entire year into one spectacular issue. The issue includes plenty of articles, a Full House-themed introduction page, beautiful photo stories and artwork, a coloring page, and a vinyl sticker.
In collaboration with the video team, I created an illustrated time-lapse video to accompany an article about dating during the pandemic. Click on the image below to view the full video.